top of page

Product Use and Disclaimer:

The intended use of food flavour concentrates is to enhance Food and Beverage products.

All of our flavours are food flavours and should be used for baking, cakes, deserts, drinks, Ice cream,...

Please also note, flavour concentrates are highly concentrated, it cannot be eaten or use directly , all the flavour concentrates in our website must be diluted prior to use!

For more information regards Menthol and Cooling Agents and , e.g. usage and recommended percentages, please go to the end of this page.

Main function of Cooling agents:

1. Continuous and long lasting cooling and refreshing effect,having no hot ,harsh and stinging sensation of Menthol and/or Peppermint.
2. Heat-Resistance: Heating under 200℃ will not
reduce the cooling effect,suitable to use in basking and other high temperature heating process.
3. Its cooling intensity can maintain 15-30 minutes,enriching the refreshing of product and having no burning pain,stabbing and numbness ,it's cooler than traditional Menthol products.

4. Low dosage: 30-100mg/kg dosage will give good cooling effect.

Usage of Menthol and Cooling agent flavour concentrates:

1. Daily use product: Cooling Agent flavour concentrates is used in toothpaste,oral products,Air Freshener,skin cream,Cooling Agent is shaving cream,shampoo,sunscreen,shower cream.
2.Food products: Cooling Agent is used in confectionery products, chocolate,dairy produce,beer,Cooling Agent is distilled spirit,beverage,Chewing Gum.
3. Medicine: Cooling Agent is used in linctus,diminish,inflammation ointment,Cooling Agent is dyspepsia,antipruritic,liniment,oral cavity acesodyne,heatstroke pill.
4.Other: Cooling Agent is used in filter tip, tobacco, it also can be used in insectifuge.

 Main cooling agents/ additives:

1. Menthol.

Menthol is the strongest cooling agent, but it has a minty taste, so if you like that minty taste, then Menthol is your best option, there are few menthols in the market, and Capella Menthol and flavour West Extreme Ice are some of the best menthol flavour concentrates. Capella version is much weaker while Flavour West is very strong. In liquid DIY we have the best Menthol flavour concentrate, diluted at rate of 40%.

2. Koolada (WS-3).

Koolada gives an immediate cooling sensation near top and back of tongue, it does not have any minty taste but some people feel a chemical/cardboard /metallic notes from it.


WS-23 is the most popular cooling additives as it has the iciest effect without any other extra or any off-note tastes. WS-23 gives a cooling sensation at the front and back of the tongue. Overall cooling effect is slightly stronger than Koolada and it does not have any minty taste. The recommended percentage for WS-23 is 1-5%.

WS-23 is more useful cooling agent without fading or changing the actual taste and notes of the main profile. You can buy one of the cheapeast WS-23 30%, (diluted at 30%) in Australia from our store.

4. WS-5.

The WS-5 10% Cooling Agent is an advanced cooling agent that provides a strong cooling sensation to the back of the mouth and throat. It is the strongest coolant available . WS-5 is smooth and odourless with no minty taste,  perfect solution for anyone looking for a refreshing burst of long-lasting coolness. 


Cooling Agents Showdown: Menthol vs. WS-23 vs. WS-5 vs. Koolada:

When it comes to creating a refreshing and cool sensation in products, the choice of cooling agents is a crucial factor. In recent times, Menthol, Koolada, WS-23, and WS-5 have emerged as popular options for providing that invigorating chill. In this article, we'll delve into the characteristics, uses, and benefits of each of these cooling agents, helping you make an informed decision for your product formulation.

Relative Cooling Strength:


WS-5> WS-12 > WS-3 > WS-23 > Menthyl Lactate


Duration of cool feeling :


WS-12 > WS-5 > WS-23 > WS-3


Menthol: A Classic Cooling Agent:

Menthol, a naturally occurring compound derived from mint plants, has been a staple cooling agent for centuries. Its invigorating and soothing properties make it a top choice in various applications. In the world of personal care and cosmetics, menthol is often used in products like creams, lotions, lip balms, and shampoos. Its cooling effect is a result of its ability to activate cold-sensitive receptors on the skin, creating a sensation of coolness.

One of the key advantages of menthol is its familiarity and versatility. Consumers often associate menthol with freshness, making it an appealing ingredient in oral care products like toothpaste and mouthwash. However, it's important to note that some individuals might be sensitive to menthol, experiencing skin irritation or discomfort. This sensitivity has led to the exploration of alternative cooling agents, leading us to WS-23 and WS-5. Also Menthol has a minty taste which some people do not like it!


WS-23: The Next-Gen Cooling Sensation:

WS-23, a synthetic cooling agent, has gained popularity for its unique characteristics. Unlike menthol, which can carry a distinct minty aroma, WS-23 is virtually odorless, making it an excellent choice for products where scent matters. What sets WS-23 apart is its delayed onset of cooling, providing a smooth and gradual cooling sensation that is less likely to overwhelm the senses. This can be particularly advantageous when formulating beverages, candies, and oral care products.

Furthermore, WS-23 is water-soluble and has a minimal impact on the flavour profile of products, making it an attractive option for the food and beverage industry. Its high stability also allows for its use in a wide range of formulations without concerns of degradation.


WS-5: A Multi-Sensory Cooling Experience:

WS-5 is another synthetic cooling agent that offers a distinctive cooling experience. What sets WS-5 apart is its ability to evoke both cooling and tingling sensations, providing a multi-sensory experience. This tingling sensation can add an extra layer of excitement to products, making it a valuable choice for items like gums, candies, and even certain skincare products.

Like WS-23, WS-5 is known for its minimal impact on flavour and scent, allowing for greater flexibility in product development. This cooling agent's unique sensory profile has sparked interest in various industries, including personal care, food, and beverages.


Koolada: The Icy Explorer:

Koolada is a relative newcomer to the cooling agent scene. Like its peers, it offers a cooling sensation, but with a twist. Koolada provides a slightly different coldness, reminiscent of ice or cold air, but it has some cardboardish taste which some people might not like it. It's also important to note that Koolada's effect is less intense than WS-5 or Ws-23s, making it a versatile option for those seeking a milder cooling sensation.


The Verdict: WS-5 Takes the Crown or WS-23?

In the quest for the strongest cooling agent, WS-5 emerges as the undisputed champion. Its rapid and intense cooling effect sets it apart from its counterparts, making it an invaluable ingredient for products that demand a bold and unforgettable chilling experience. However, it's essential to strike a balance, as an excessive amount of WS-5 can potentially overwhelm the senses.

WS-23's odorless and gradual cooling can be particularly useful in applications where a subtle, long-lasting chill is desired. On the other hand, WS-5's tingling effect can add an intriguing dimension to your product's sensory experience. So if you do prefer a classic cooling agent then go for WS-23 but if you are ready to discover a new world then your choice would be WS-5.


Choosing the Right Cooling Agent for Your Product:

Selecting the ideal cooling agent boils down to your product's goals, target audience preferences, and the desired sensory experience. Whether you opt for the classic cool of menthol, the gradual chill of WS-23, the powerhouse punch of WS-5, or the icy touch of Koolada, each agent has its own unique charm. By harnessing the strengths of these cooling agents, you can craft products that offer not just a cooling sensation, but a truly remarkable and unforgettable experience.

Related Products